Ostmodern ran an R&D project aimed at understanding how digital media might help arts institutions hit by the COVID-19 pandemic. The Royal Opera House (ROH) took part and Ostmodern ultimately became their strategic partner on several initiatives centred around the ongoing digital transformation of the organisation. Many of these were focused on increasing internal workflow efficiency through design and increasing the reach of the ROH brand.
Strategy
Gain strategic alignment across the organisation and the board regarding digital transformation projects including the new streaming service (ROH Stream). To secure the budget, we needed to ensure the right processes were in place and had been communicated effectively. We carried out market-sizing and research to inform the implementation of new initiatives.
Proposition testing across multiple use cases
The ROH team as a whole needed to understand how the various propositions might work together and promote each other. ROH has users who want to see what is on at multiple theatres, coexisting with those who want to find a cinema showing or watch on demand. We developed north star prototypes and further research aimed at de-risking these avenues as much as possible and ensuring cross-selling and awareness could be built between them.