Shaping, building and evolving digital video products since 2006.
Ostmodern specialise in creating innovative video-centred products. From a complete end-to-end design and build, through to a discrete part of a large project, we’re experts in delivering products which perfectly balance end-user and business needs.
We’re a team of over 100 consultants, designers, engineers and broadcast industry experts. Highly collaborative in our approach, we work alongside our clients to define product strategies, design services, build products and manage the support and evolution of their live products.
We deliver bold, inventive thinking, backed by expert knowledge.
We have enjoyed long, strategic partnerships with many of our clients, helping them to understand what online video means for their business. Not only have we evolved their products over several years, we also consult on business and content strategies to ensure products are aligned with long terms aims at their core. Our strategic expertise comes from years of hands-on experience with changing business, content and technical product models. We know which models work, which models don't and which ones work in particular contexts.
That gives us a solid foundation for understanding the commercial landscape in which our clients operate and this, coupled with the collaborative, multi-disciplinary approach we bring to our projects, puts us in a unique position to guide our clients to success.
We know that great design is not only vital to creating successful customer experiences but it can also deliver a real competitive advantage. As on-demand products become more central to our clients' businesses we see design and user experience (UX) becoming ever more important.
Great design is about more than what the product looks like and our product design team brings together expertise in customer research, UX, interaction design, visual design and brand development. Our team will work collaboratively with you to ensure that, from concept to screen, the products we design are considered, intuitive and seamless, whatever platform your customers are using.
Our development process begins with understanding your goals and defining the right customer experience for your product. Only then do we begin to decide on the right technical architecture, operational workflow and working methodologies. We don't decide the technology platform first and make the project fit into it; we believe that's entirely the wrong way round.
We would not be able to deliver this kind of flexibility without our team of product developers who are adept at solving technical challenges using a wide range of modern software design concepts and standards.
We've learned a lot since Ostmodern began in 2006. Our experience means we can authoritatively recommend technical partners and platforms in the digital video and on-demand space because we have first-hand knowledge of many of them.
We know that the launch of a product is just the beginning for our clients so we don't view it as the end of our work. When it comes to new technology, new opportunities are constantly emerging, markets are changing and some products require adjustment as feedback comes in from consumers. The ability to manage those challenges is what ultimately determines success.
We work with many of our clients throughout the life of their product, providing ongoing service level and maintenance agreements through to the tools and support they need to keep products evolving. We offer a perspective that combines a deep understanding of the thinking behind their product with an objective and informed opinion drawn from our ongoing work on a wide variety of platforms, content types and business models.
We don't just build products for other people; we make our own, too. There are two reasons for this. Building a rock-solid back-end and CMS framework like Skylark gives us a tool that we can use to power our clients' products. This isn't a white label template - it is a fully-serviced back-end solution that provides unlimited UX flexibility. It isn't the right choice for every client but when it is, Skylark is a powerful part of our toolkit.
Second, it's sometimes good to learn about your clients' business the hard way: by trying it for yourself. That's what we did when we created Cirkus, our video-on-demand service providing British content to Scandinavia. It has been a fascinating learning experience and clients are more comfortable taking our advice when they know that we have first-hand experience of running this kind of product.
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