Ostmodern has been an integral partner since the beginning of the UK's most ambitious IPTV product

Launch Website Launch Website

Set-top box

YouView grew out of several projects aiming to develop an IPTV service for the UK, a set-top box product that offered live and time-shifted TV and on-demand services.

Ostmodern was involved in YouView from the start, in 2010, as strategy and design partner. We worked closely with the YouView team to provide interaction design and development support while the user interface for the core product was being put into place.

Looking ahead

Working alongside YouView's internal team, Ostmodern ran a series of workshops out of which came wireframes and user flows that defined how the user interface would work. Then we created interactive prototypes and tested them with users to ensure that we were developing interaction and design patterns that were simple as well as highly scalable.

Following the prototype we explored the potential limitations of the YouView hardware to ensure that the final visual interaction and animation language was implemented in the most efficient way possible.

The flexible and collaborative approach for the design and development of and input in the UI meant we were able to get to the right answers in the fastest way possible

Fani Sazaklidou, Executive Creative & Brand Director, Youview

After our work on the core product we were commissioned to design and build, the website that would promote the service when it launched. We adopted a similar approach to the one we had used for the core service, running workshops with the YouView marketing team to define the underlying online strategy.

Then we tested the proposition with a series of interactive prototypes, iterating based on feedback to ensure the site worked perfectly at launch and beyond. This flexible and collaborative approach meant that we were able to reach the right answers as quickly as possible.

Web Platform

Ostmodern created the backend tailored to YouView's requirements, along with a bespoke CMS. The system is simple for day-to-day use but its modular nature means that it can be developed quickly and expanded based on realtime data from the YouView set-top box.

Delivering for users

The YouView project was an ambitious one and Ostmodern's approach was an important part of its success. As always we worked hard to deliver a product that put the users' needs first while remaining true to the YouView brand objectives.

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