BFI Player

Creating an innovative, responsive on-demand product with user experience, curation and collections at its heart.

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Improving BFI Player

Following the launch of the BFI Player in 2013, Ostmodern were commissioned a year later to create the second-generation BFI Player product, from strategy, UX and design through to build.

As part of its remit to support the British film industry and grow audiences for independent and specialised film, the BFI includes a mix of free and transactional HD VoD content that will continue to be expanded. We designed the service to make it easy to add new features in future.

BFI Player

Curatorial Focus

Using data from in-depth interviews with 1,000 users we reconsidered every aspect of the product and the user journey, from technical architecture and operational procedure to curatorial workflow and content discovery. We put UX and curation at the heart of the product and equipped the BFI team with flexible and sophisticated editing tools to allow them to make the most of their passion and unique heritage to create compelling film collections.

The scale of BFI Player’s terrain is broader and more complex than any other on-demand service, creating a unique set of challenges for its digital products. Time and again, Ostmodern have answered these challenges with beautiful and intuitive user experiences that bring our programme and collections to life in ways that feel innovative yet natural. Their work sets the standard for video-centric digital products.

Edward Humphrey, Director of Digital, BFI

BFI Player

Built with Skylark

Built using Skylark, Ostmodern's innovative technical backend framework product, the new BFI Player achieves a creative solution without compromise. The service was optimised to highlight the range and quality of the 1,400 films available and to present them in the most engaging and accessible way, whether the user is online or accessing the service on an Android or Apple smartphone or tablet.

BFI Player

Rich and rewarding

Ostmodern delivered a BFI Player that allowed the BFI to move in a new strategic direction, aligning its unique cultural and commercial priorities with a rich and rewarding user experience.

BFI Player

.Net Awards Finalist

BFI Player has been shortlisted as a finalist in the .Net Awards

2013 & 2014 “Most Popular Website”

The British Interactive Media Association has nominated BFI Player in the 2015 Awards

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