We are pleased to announce that ITV Box Office, the live events pay PPV arm of UK commercial broadcaster ITV, has selected Venue to drive long term loyalty from PPV customers, and support the company’s ongoing balanced revenue strategy.
Venue reflects the shared Paywizard and Ostmodern philosophy of managing PPV TV viewers by treating them as long-term customers rather than one-off buyers. Too many PPV products have been developed by retrofitting existing over-the top (OTT) video services, without considering the unique circumstances of PPV. Venue enables ITV to execute individual PPV events successfully, while simultaneously building strong and loyal ongoing relationships with their customer base.
Venue is currently live. It has been deployed to support the launch of the World Boxing Super Series, which ITV Box Office is screening exclusively across a range of platforms in the UK and Ireland. The series features world title bouts between high-profile cruiserweight and super-middleweight fighters including Chris Eubank Jr and George Groves. Venue provides the broadcaster with an operationally scalable model, which can comfortably handle the volumes of such peak events. It has the capabilities to help drive increased revenue, and is designed to support ITV’s strategy to provide these services across multiple devices and platforms.