Make it meaningful: Maximising the value of content
“How can we reach our audience and keep them coming back for more?” This is a question facing many content providers in an increasingly competitive online video market. The answer ...
“How can we reach our audience and keep them coming back for more?” This is a question facing many content providers in an increasingly competitive online video market. The answer ...
With so much choice available today, users are becoming overwhelmed when trying to choose content on a VOD product. How can product designers help make content catalogues more relevant?
Conclusions from exploring the global VOD landscape
Mobile phones in India generated unprecedented (and often unanticipated) challenges to values, norms and practices. Doron and Jeffrey, The Great Indian Phone Book (2013:216)
Much of the recent market data produced on Southeast Asia paints a picture of a rapidly developing digital infrastructure. However, this data does not provide a depth of insight into ...
Television in Brazil has traditionally been dominated the large media conglomerate Globo, whose broadcast network has an average of 91m daily viewers - almost half of the population. Its interests ...
Compared to the openness of Scandinavia, Australia has been left relatively far behind when it comes to the VOD market. In this third blog post exploring VOD around the world, ...
Scandinavia is a hotbed for the development and adoption of digital technologies. High levels of investment in R&D, a design heritage which emphasises functionality and simplicity and openness to innovation ...
As the live TV audience continues to fall in favour of on demand services, and advertisers commit less of their budget to buying prime time ad-slots upfront, providing viewers with ...
Announcing a new blog series exploring the global video on demand landscape.
Last month Ofcom published the findings of it’s Childrens Digital Day research. I’ve taken a look at the report and used the data it presents to explore some of the ...
Younger viewers show greater concentration when streaming VoD than when watching live TV, research from Denmark suggests, providing insight into different viewing behaviours on each platform.
Key to designing great digital products is understanding how users engage with them and why. For example, the increasing use of tablets to watch video throws up a lot of ...
Commitment to accessible design has always been a challenge for a highly visual medium such as the web. Never-the-less, it is important to incorporate accessibility requirements into the design specifications ...
Developing our understanding of audience behaviour is a key to UX research and statistical data plays an interesting role in helping the team ask the right questions. As a UX ...
The decision by the BBC to end BBC Three as an on air channel and shift a majority of its content exclusively to the iPlayer is an interesting and brave ...
The UK video on demand industry continues to show fantastic levels of growth, and as VOD specialists, we couldn’t be happier. Digital video, including services such as iTunes, Netflix and ...
...and may well be the future of UX design
Understanding the importance of visibility and substance in owning digital content
You could almost be forgiven for forgetting about Netflix's renaming furore after it's unstoppable ascension to the heights of the TV world in the past year. After adding three million ...
The 14” bedroom fishbowl TV is dead. Well, it probably is, according to statistics. The shift to other devices for secondary watching of TV was inevitable. Mobile phones are ubiquitous ...
Monday Note reports with fine-tooth-combed gusto that Apple is losing the PR war of words against it’s competitors. In a piece that could otherwise seem like a classic correlation but ...
Netflix Originals are expensive. Really expensive at something in the region of $3.8M an episode at minimum. The reuniting of Arrested Development was a bold move that showed Netflix meant ...
Salon have written an inquisitive piece on what Netflix’s insatiable data appetite means for the future of our watching experience and programme commisioning. It sometimes steers dangerously into the hypothetical, ...