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Weekly Round-up: 19th-25th April

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Here’s your quick round up of stories which have caught the eye this week.

Ooyala have published a whitepaper on getting the most out of online video advertising. Awareness of your audience, a multi-channel strategy and strong analytics are among the key insights. You can download the full whitepaper here.

Jack Cortvriend writes about how VOD is changing Indie Cinema.

Siteworks have published a report examining how consumers use mobile and tablet devices for shopping in the USA.

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Over half of Americans aged 55+ now own a smartphone, according to Nielsen.

Several tech firms have pledged funding to OpenSSL to prevent a repeat of the the Heartbleed bug.

The latest issue of Mailchimp’s UX email gives some interesting tips on sharing research insights.

Researchers James Breeze and Gowri Penkar explain how examining the interactions between small groups of friends and family can provide important insights into social dynamics.

An article on Frog's Design Mind shows how context can turn the quantitative data into qualitative insights.

Lego Vinnie Jones

That's a Lego Vinnie Jones. Image from The Drum.

And finally, earlier this year, Lego took over an entire ad-break with their re-envisioning of several British ads. Research by YouGov suggests that the Lego recreations were more effective than the originals. Maybe this explains why the Manchester United board finally sacked David Moyes.

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