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Adventures in Multi-Dimensional Storytelling

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From Outputs to Outcomes

Clients approach us to build or redesign products for them when they identify a business opportunity or business need. Often they are facing intense competition from a market that has ...

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Designing spaces in VR

Museum. Airport. Supermarket. Office. These are spaces that conjure a pretty clear picture in our minds. We instantly associate ‘Museum’ with high ceilings, open galleries, natural light and sweeping staircases. ...

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VR - The evolution of interaction

Virtual reality (VR) is impressive. Anybody who has spent any time using it will tell you how amazing it felt to fire an arrow from a virtual bow or how ...

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The UX of UX: Improving team communication

As product designers empathy is one of the key human characteristics that drives our methodologies throughout the product design process. We place ourselves into the mind of our user, endeavouring ...

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Projects are polygons

A few weeks ago, Ost were delighted to announce the launch of the new BFI Player. During the usual post-project review - a chance for the project team to critique ...

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The International Experience of VOD

Exploring new frontiers for VOD development is of great interest to us at Ostmodern, as we look to expand our thinking and take a global approach to digital product design. ...

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Digital Anthropology in Digital Product Design

Being a Digital Anthropologist gives me a unique insight into the role that digital technologies play in people’s lives. Since joining the UX team at Ostmodern, I have had time ...

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Senna and the Case for Video

As specialists in designing video on demand products, we at Ostmodern are passionate about the British Film Industry, and making sure our products showcase great British productions in the best ...

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Playful 2013: Retrospect

In 2013 the Playful organisers brought together twelve speakers from the creative industries to share stories about games, design, interaction and everything else that comes from playing about with digital ...

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Xbox One and legacy: The Don's making a big mistake

Don Mattrick has been throwing his oars in and out the boat since the Xbox One announcement. The controversy that we previously speculated on around the console allowing used games ...

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Hands on with Google Glass

Ostmodern got the opportunity to try out Google Glass at the CHI conference in Paris this week. They were surprisingly light and comfortable to wear. Most impressive was the display, ...

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How to fit a customer into a spreadsheet

Any gamer who missed the collosal SimCity always-on-maybe-DRM bust-up over the past week must have been living under a virtual rock. It was big news, and it spoke as much ...

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Google experimenting with hidden navigation

Google’s baptism-of-fire A/B testing continues this month with yet more experimentation with THAT navigation bar. They’re experimenting with the idea of hiding the cross-service navigation - a site element that ...

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Gov.uk not quite so keen on Gov.ux

Recently, the UK Government released the Digital by Default Service Standard, designed to ensure that all new gov.uk services are "so good that people prefer to use them". It’s a ...

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The triangulation of the Amazon

People’s tendency to deviate off-piste during dropdown interaction has been observed as long as dropdown menus have been frustrating the very same people. Amazon made mouse users quiver recently with ...

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The keyboard puncher vs. the delicate stylus

I was fascinated to read UX Matters thought-provoking piece on how users ‘really’ hold their devices. The article raises some far-reaching and valid questions about the wisdom of commonly accepted ...

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Responding to the environment

Tim Wright has written a nicely inquisitive piece for A List Apart about creating applications and sites that respond to the environment. It’s an elegantly meandering piece that sometimes skirts ...

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