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Contending for content discovery

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We recently won the award for best Content Discovery Technology at the Digital TV Europe, Content Innovation Awards. This was for our work with the VOD portal maxdome, owned by the German broadcaster ProSieben, to relaunch their SVOD service earlier this year.

Judged by an independent panel from across the industry, the award was announced at a ceremony in Cannes on 16th October. Among winners that included Sky Italia, Orange, Curzon and BT, we were able to beat a strong shortlist in this category that assesses excellence in presenting users with the right content.

Having only begun last year, the awards have quickly become an important occasion for the industry to celebrate innovation in video content, distribution and delivery across the world. Across 18 categories, pay TV operators, content companies and technology providers compete for a number of honours.

Since the end of 2015, we have been working with maxdome to improve the design of their product. Guiding users to content that they will enjoy, that will keep them coming back to a service, is a huge issue in VOD. This is compounded by the dominance of Netflix and Amazon Prime Video, given the resources these companies have to create exclusive, original programming and their marketing budgets to promote this programming. maxdome is working hard to pull ahead of the many international and local actors in the German VOD market.

At Ostmodern, we are frequently asked by clients - whether they are broadcasters or content providers - how they can stay competitive in an ever intensifying battle for viewers. The answer partly lies in determining how to make the most of their content libraries - be that by bringing their strongest content to the fore more readily, by eliciting the benefits of their long tail content in compelling ways, or both. Having seen how VOD has evolved since its inception, we understand that in today’s market how our clients handle content discovery can often govern their success. As we discussed in a recent workshop, content discovery is in fact about how well we design the entire product.

Collecting the award Tim Bleasdale, Ostmodern’s Executive Creative Director, said:

‘We are delighted that our work with maxdome has been recognised in this way. This project presented Germany’s leading VOD service with a completely redesigned platform that sought to improve the UX across the board. The relaunch of maxdome addressed the joint commercial and technical challenge on content recommendation, complementing maxdome’s existing automated engine with a fresh editorial-led, more human approach.’

We are thoroughly honoured to have received the award but the privilege remains in helping maxdome to develop a refreshing direction in how they manage content discovery. The design adopts a more varied, human way of curating content. It delivers a user experience that goes beyond what is currently offered by others.

The service was relaunched in April 2016. We have kept collaborating with maxdome to set a long term vision for the product, to help distinguish them from other market players. Our aim is to make content discovery in the service even better, as well as work to enhance the overall user experience. The challenge of providing effective, engaging content discovery, of course, continues.

Congratulations to everyone at maxdome and Ostmodern who has been working on this project. Thanks very much to the judges for recognising our efforts.

You can read more about how we worked with maxdome in the case study.

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