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Ofcom know what you are watching

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The Guardian had great coverage of an Ofcom report published this week, which details research findings on UK TV watching and internet behaviours. We were pleased to see that UK adults are watching their TV more than they were five years ago, but using the internet about the same amount.

We do lots of user research and testing at Ost, but nothing as extensive as this. It’s reassuring to see that our small qualitative studies are in line with this large scale quantitative data. We have seen that many more people own tablets nowadays and the data tells us that uptake of tablet computers has more than doubled between 2012 and 2013.

Ofcom asked about people’s second screen habits, categorising behaviour as:

Media 'meshing' - conducting activities or communicating via other devices while watching TV; these activities are related to the TV programme being watched.

Media 'stacking' - conducting activities or communicating via other devices while watching TV; but these activities are not related to the TV programme being watched.

Ofcom report that a quarter of UK adults are regularly 'media meshing', and 49% of people regularly ‘media stack’.

The Guardian hosted a Q&A with Ofcom research director James Thickett, and in their datablog, they extracted some key points and graphs. We love graphs.

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