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What to do when you find out what 30 million people had for breakfast

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Salon have written an inquisitive piece on what Netflix’s insatiable data appetite means for the future of our watching experience and programme commisioning.

It sometimes steers dangerously into the hypothetical, though rightly points out that Fred Claus proves that no amount of taste-gathering is infallible. It’s worth a read and reminds us that the problem is, to be blunt, what on earth we will do with all this data to make it effective.

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